Port Youth Recreation Foundation
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Rachal has spent more than 25 years helping mission‑driven teams strengthen their voice, build meaningful partnerships, and support programs that help children and families thrive. She currently serves as the Chief Marketing and Partnerships Officer at Alliance for a Healthier Generation, a national children’s health nonprofit, where she leads the organization’s marketing, media, and storytelling efforts.
Originally from Northern California, Rachal and her family moved to Newburyport in 2025 following time spent in San Francisco, Boston, Washington, D.C., and Austin, TX. Her husband’s service in the U.S. Coast Guard played a big role in drawing them back to Massachusetts and continues to shape her commitment to service‑oriented communities. Her three daughters have already benefited from the town’s youth and recreation programs, deepening her appreciation for the support and opportunities these programs provide.
Outside of work, she loves spending time with family and friends, exploring the outdoors, and appreciating all that Newburyport and the surrounding area have to offer.
Kim has 30 years of clinical experience as a psychotherapist working with children and families in various capacities and for many years has been involved with various non-profits on boards and committees for children, families and mental health.
Kim grew up in Maine, coming to Boston for graduate school and years later, eventually to Newburyport, which she has called home for many years. She became involved with the organization shortly after moving to Newburyport in 2016, when she ran into an old grad school friend who was on the board at the time.
Kim is dedicated to and passionate about helping children and families have all the opportunities possible to be able to feel connected and to thrive. She and her fiance, Derek enjoy giving back and helping the community however they can. Kim also enjoys spending time with friends, playing games, helping and connecting people and appreciating the beautiful area we are lucky to live in.
Elizabeth Luekens brings more than 25 years of marketing strategy and execution experience to the Port Youth & Rec Foundation. While her career spans a variety of industries, more than half of her work has been dedicated to nonprofit organizations, including the past 10 years leading the marketing automation and CRM team for a multi-state healthcare system.
Elizabeth became involved with the Foundation through her work on the Senior Celebration fundraising initiative while her son was a student at Newburyport High School. She is deeply committed to supporting programs that strengthen and enrich the lives of our community’s youth by providing safe, inclusive, and supportive environments in which they can grow and thrive.
She lives in Newburyport with her husband, a former Newburyport School Committee member, and their two sons—both of whom participated in Newburyport Youth Services programs when they were younger. Outside of work and volunteering, Elizabeth can often be found at a baseball field, exploring new hobbies with friends, or traveling with her family.
Andy Boger is an entrepreneur and small business owner and lives downtown with his wife Olivia, three young
boys, and their dog Harry. A long time teacher, educator and athletic coach, he is certified nationally and internationally.
Traditionally, his board work has consisted of educational and environmental causes. He currently serves on the Newburyport School Committee. Andy feels very fortunate to be a part of an organization that strives to bring accessibility and a wide spectrum of services and development opportunities to as many youth in the City as possible.
A lifelong Newburyport local, Jasmine has deep ties to the community and a strong passion for supporting its youth. With 25 years of experience as a bookkeeper, she brings financial expertise and organizational skills to her role on the board. Beyond numbers, Jasmine is a talented artist whose work has been featured in Lilly Pulitzer stores and admired by fans up and down the East Coast.
Jasmine and her husband, Ian, have raised three daughters—Bailley, Devynn, and Quinn—each of whom participated in Youth Services programs over the last two decades. Having witnessed firsthand the impact of these programs, she is a dedicated advocate for their needs, ensuring that local kids have access to meaningful opportunities, support and a place to belong.
When she’s not working or volunteering, Jasmine enjoys traveling, watching hockey, and spending time with her beloved dogs. Her commitment to the board’s mission and her desire to make a difference continue to shape the future of Newburyport’s youth.
Melissa has 25 years of experience in communications, media, and marketing. Currently the Executive Director of Marketing and Public Relations at Northern Essex Community College, she is a passionate advocate for the transformative power of education.
Born and raised in north central Massachusetts and a graduate of Emerson College, Melissa and her family moved to Newburyport in 2018 after a ten-year stint on the west coast. They were drawn to many aspects of the city but particularly its investment in its youth. They initially became aware of NRYS through summer programming for son Atticus and quickly came to understand the pivotal role the department plays in ensuring the health, safety, and well-being of all children in Newburyport. Melissa is excited to help usher in this next chapter for NRYS.
When she’s not working or volunteering, Melissa enjoys spending time with her family, reading, going to the beach, and cheering on the Savannah Bananas.
Alison Fruh serves as Treasurer of the Port Youth & Recreation Foundation, bringing extensive financial and operational experience to the organization’s mission of expanding access to high‑quality recreational and enrichment opportunities for Newburyport youth. A Newburyport native, Alison is the co-founder of Fruh Realty and has more than twenty years of real estate investment experience, supported by her MBA from UNC’s Kenan‑Flagler Business School.
Deeply engaged in community service, Alison has held board roles with the Jeanne Geiger Crisis Center and the Anna Jaques Hospital Aid Association and has helped support major local fundraising events. Her dedication to strengthening the community and supporting youth aligns closely with the Foundation’s commitment to ensuring all children in the Newburyport area can learn, play, and grow through accessible recreation.
When not volunteering her time throughout the community, you will find Alison renovating old homes with her husband, Kevin, reading, or spending family time with her son, daughter, and 2 dogs.